Check out my new book! Check out my new blog! Those kinds of posts on Instagram, Twitter, and FaceBook don’t work! Why? Because they are boring and don’t provide any hint about why someone needs to check out or click the link.
Writing a teaser and/or promo lines ( or copy ) is a challenge. It’s a marketing skill. And we’re authors, not marketers or advertisers. Authors need to learn some marketing skills and learn how to improve the book, blog, and promo teasers we post on social media. Think clickbait! The phrase “check it out” is not intriguing, interesting, or attention-grabbing. In fact, it’s kind of demanding. And yet I see it all the time. Every single day.
In this episode, I share my 3 book marketing peeves. I also share 3 easy ways to improve your book promo game.
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#authormarketing #bookpromos #authorsocialmedia